Strategies for Attracting and Keeping Roofing Customers

 

Strategies

Attracting and keeping customers in this competitive construction industry can be very difficult. Providing satisfying customer experiences can contribute to your business growth. How do you create a satisfying client experience? These strategies can help you mold that positive customer experience:

  • Certified Roofing Contractor
  • Evaluation Templates/Ease of Information
  • Client Feedback

Certified Roofing Contractor

The fact that you’re a certified roofing contractor ranks as top selling point to your present and potential customers. Individuals embarking on having their home roof replaced can expect to pay upwards from $15, 000 to over $100, 000. Considering the amount a new roof costs, homeowners want highly competent workers. Your license attests to the fact that you and your team have the high-level of skills and knowledge to install a roof properly.

Another part of your certification is your roofing insurance. Your roofing insurance, which contains your general liability and workers’ compensation, may be your greatest selling point to clients. Customers want to know if something goes wrong will they be protected. Your general liability insurance allows your clients to file legitimate claims against that insurance for the length of your warrantee. Your workers’ compensation assures your client that your workers are insured if they are injured on the homeowner’s property.

Evaluation Templates/Ease of Information

When potential customers research you on the Internet, they’re looking for helpful information. One big question these possible clients have is how much do you charge for a roof. Some roofers utilize templates on their websites and social media to enable interested individuals to get an estimate on a new roof. The template may ask the person for an email, the square footage of the house, style of house, type of roofing material, and other information needed to compute a figure for a new roof.

Besides an estimate, potential customers may want to see pictures of the various roofing projects that your completed. If you recycle waste or are involved in “green” roofing, mention those items because they’re selling points. Your expertise in a certain area like metal roofing, architectural shingles or roofing tiles should be highlighted. Endorsements by former customers or professional organizations are a plus.However, whatever information that you have on your website or social media make sure it’s up to date, out of date info turns off potential customers.

Client Feedback

Keeping track of client feedback is crucial to your roofing business. There used to be an old sales adage, which stated “Give them what they want”. It is a great idea to give customers what they want, but it’s hard to do that if you don’t know what they really want.

Tracking client feedback tells specifically what they want and more importantly what they don’t want. Client feedback comes from many sources, so tracking it is not any easy task. You may receive customer feedback face-to-face, over the phone or on other mobile devices, through your email or website or on a form of social media. All these client comments both complementary and not flattering, enable you to make positive adjustments to fine tune your roofing business.